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Instagram Best Practices 8 Content Tricks Used By Top Brands

How To Create A Unique Instagram Aesthetic That Fits Your Brand

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall feeling of your Instagram page contribute to an aesthetic that can either gain you a new follower—or send them running. Pinterest is a great tool to create mood boards, establish colors, and choose fonts for your brand (fonts are important if you’re planning to incorporate graphics with words!). With a beautiful, cohesive feed your page will attract new followers and help the overall growth of your account.

Once you’re satisfied with your feed, click the “Submit Changes” button. Lastly, add the post to your Drafts, Queue or schedule it to go out now, or at a later date. Sked gives users the power to schedule their content across Instagram, Facebook, Pinterest and Twitter. Of course, borders require a little bit more effort, but they can make your aesthetic seem more consistent. By having all of this information in one guide, it’ll be far easier for you and your team to maintain your Instagram aesthetic.

Example Instagram photos

Don’t forget to describe your brand’s voice and tone in your style guide. How you present yours will depend on your brand identity and your ultimate goals. Take your time to define your goals with your presence on Instagram, and then start learning about your target audience to see what kind of visual content will appeal to them. With one of the largest followings on Instagram, Nike’s feed goes beyond just great athletic sportswear and footwear. They have created a distinctive “Just Do It” mentality and systematically developed a social media presence to reflect that inspirational brand image.

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It doesn’t hurt to write the types of content that you post. This may refer to behind-the-scenes posts, product posts and user-generated content. You can use Sked to schedule videos and carousels to post automatically. If you can’t imagine your brand’s visual aesthetic, you can always explore various accounts on Instagram. Find accounts related to your niche or based on their aesthetic.

Step 1: Understand Your Brand’s Aesthetic

Regardless of content, your feed will look more connected and create a color association for your followers. Note how each post is edited with the same presets and filters, which creates a ubiquitous feel about Murad’s feed. His posts are all brightly colored and his beautifully curated feed makes viewers of his page envious of his travels.

How do you make your Instagram unique?

  1. Determine your Instagram Aesthetic.
  2. Choose your brand's core colors.
  3. Highlight your brand's identity.
  4. Experiment with grid layouts.
  5. Play with words.
  6. Use great fonts and typography.
  7. Spice things up with illustrations.
  8. Create videos that tell stories.

When people talk about an Instagram «aesthetic», they mean a cohesive feel, mood, and general impression of a feed. Growing your Instagram following is all about incremental progress. But be careful not to aim so high that you start pumping out low-quality content. For many businesses, four posts per week is a sweet spot that seems to work well. With a cohesive Instagram aesthetic, the layouts of your posts will not give the viewers a sense of visual fragmentation. Besides the layouts, you should make your Instagram posts work as a whole. So before releasing any post, it’s necessary to take the layout, colour, and style of your Instagram posts into consideration when you are making an Instagram aesthetic.

Choose a cohesive color palette

Anyone can post a nice picture, but what are you actually saying? What is it that you say differently or better than your competitors? Start with the value you’ll bring to your fans and build from there. Even the world’s best photographers have to edit their photos, and you should too! And although Instagram has a handy dandy editor built into the platform, you’ll be better off leaving the Valencia filter alone. From flat-lays to up close and personal photos, there are no limits when it comes to building your Instagram feed, just make sure to mix it up! Zoom in or take it back and give your viewers the full picture.

How do I put an aesthetic filter on a photo?

  1. Upload Your Photo. Open your image in the Photo Editor.
  2. Select an Effect. Choose an effect that fits your desired aesthetic.
  3. Adjust the Effect. Use the corresponding sliders to adjust the filter.
  4. Download Your Photo.

But if you want to make room for impromptu posts, you can choose to focus more on a solid look and feel rather than on a strictly planned grid. We also recommend checking out this article to find out more about optimizing live social media campaigns. Presets are created for certain photo editing applications, such as Snapseed, Adobe Lightroom, or Picsart. Milk Makeup maintains a consistent, bold, and brightly-colored feed, which also includes pictures of influencers and bloggers using its products. Milk Makeup (@milkmakeup) is a creative makeup brand that is based in New York. It is vegan and cruelty-free and strives to incorporate its consumers’ style into the brand. This is shown on the feed as the company reposts consumers’ pictures using the brand’s products, which makes its page look original and authentic.

However, if you post consistently using the Instagram content best practices above, you’ll notice a sizeable increase in your followers. As your brand continues to gain traction, you’ll notice an increase in sales and brand awareness. Before you start expanding your audience, make sure you’re engaging your current followers. Instead of forcing product images onto them, frame your content within a larger narrative. One of the easiest ways to create a unified aesthetic is sticking to a color scheme, whether it’s pastels, primaries, or nudes.

Your audience should be able to see your post on their feed and without looking at the account know you uploaded it. It increases brand recognition while also showing off your skillset or products in a creative How To Create A Unique Instagram Aesthetic That Fits Your Brand and interesting way. Here, it’s also important to include your templates for different social media platforms so you can maintain consistency in your posts, and don’t have to create them from scratch.

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